AIDA model is a marketing tool which has been used for over a century and sets out the four different stages an effective marketing plan should follow when selling a product or service.
Lets take a look what AIDA stands for:
Awareness - concerns about how to introduce our products to consumer...is it either through advertising or personal selling...
Look at the diagram below...This diagram is awareness model that shows awareness against High Involvement...
Look at the diagram below...This diagram is awareness model that shows awareness against High Involvement...
Involvement reflects the consumer attitudes in deciding whether to purchase the product or not depending upon their relevancy.
High Involvement : Usually High cost products such as Cars, Washing machine, SLR camera, houses and insurance policies.. Other than that suits, dress, perfume and jewellery are consider high involvement because consumers need to ask themselves whether these products are highly important to them and high personal relevance before purchasing the products.. Because they may have high level of risk...Risk here refer to money... So Consumer will seek for more information about the products through Brochure or need support from Saler (personal selling)
Low Involvement: Usually Low cost products such as can food, washing powder, chocolate that consumer doesn't require to seek lots of information about it to decide for purchasing the product because they have low level of risk (money) ...
HIGH INVOLVEMENT RELY ON PERSONAL SELLING OR PROMOTIONAL LEAFLET
LOW INVOLVEMENT RELY ON ADVERTISEMENT ONLY...
Interest - How to create their interest... If it is about a product, people might get interest from the packaging or the feature or their benefits. If it a website, people might be interested through its visual elements and should be readable so that the user would go to the next page.
Desire - After creating their interest, grab their attention by giving some promotion or get a free giveway if they buy that product...Convince audience your brand is better than others competitors... if it is a website, increase the usability of the websites, clear menu, or maybe easy to upload image with faster speed than other website...good example is facebook...many features and benefits...
Action - Then this stage is where audience decides to buy and purchase the product/website.. Any promise should be taken into action at this stage after users buying the products such as coupon or giveaway...
This is pretty useful for promoting our products (selling products).... :)
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